Scania is now undergoing a transformation from being a supplier of trucks, buses and engines to a supplier of complete and sustainable transport solutions.
Implications for future product development support functions
The transformation towards electrification, autonomous driving, and an emission-free transport fleet goes much faster than we imagined just a few years ago. This, along with Scania's stated goal of being a leader in sustainable transport solutions implies a major shift that leads to new challenges in product development and its description with adequate tools and processes. The solutions to those challenges we can only imagine today. Already now, we observe a growing demand to servitize our offerings - for instance, from being a pure physical truck seller towards a km-as-a-service provider. B2B-customers increasingly expect new types of “Amazon-like” buying experiences throughout the whole product lifecycle. The logistics industry that alone makes around 5 % of Europe’s GDP is being heavily automatized and this trend is set to accelerate with the market maturity of autonomous and electrified transport solutions - not only within logistic facilities but also between those.
In order to actively drive this transformation, we need to look into the future, and based on what we know today, try to see patterns and draw conclusions about how the Digitalisation and Process & IT can best support future product development to adjust more quickly to a rapidly changing market environment.
The thesis will build on previous master thesis projects on ambidexterity, a concept that copes with the challenge to simultaneously exploit current businesses and simultaneously explore future businesses within an organization. The goal of this thesis was to identify and explain interface challenges that occur in between the existing and emerging business and potential ways to optimize these to achieve a faster and more adjustable product development organization in the future.
The next step, and the objective for this master thesis, is to investigate and propose new ways of working and how to establish faster decision-making for internal and external collaboration. A special focus of this thesis should be how partnerships, open innovation, and co-creation can leverage new radical innovations that support Scania in becoming a leader in sustainable transport solutions.
In order to create a more adaptable organization to change:
How could decision-making structures be established to be able to quickly initiate and make cross functional decisions without too cumbersome investigations?
The outcome of the study will be valuable to accelerate Scania’s innovation management towards disruptive products and services and used for product development strategy and processes.
We expect that you challenge our way of thinking with your interest in innovation, product development and organizational change. You will extract information from academia and other industry case examples, be part of many meetings with our different stakeholders, and participate in product development meetings with decision-makers throughout the organization.
Contact persons and supervisor:
Rolf Thomér -
+46 70 528 38 02, Product Description Methodology
Enclose CV, personal letter and school-leaving certificate. Give us a short motivation why you are burning for this topic and can challenge our thinking!